This is a post that I've been working on for a while now. I think that this brand and the products that they sell are really special and I wanted to make sure that the post was 100% right before I actually posted it. I've tried out a few things from the range before and you can find these posts here. But today I'm talking more specifically about their Pure Actives. The brand I'm talking about is Etat Pur.
Onto the 'boring,' science facts... Etat Pur's Pure Actives are given to you in their optimal dosage (which is always indicated). These are with pharmaceutical precision which means that the origin, traceability and purity of each Pure Active are strictly tested for optimal safety. Because these Pure Active's aren't diluted it means that it allows the product to act where the skin needs it. This guarantees maximum efficacy of the active within the skin. These are also developed to provide long-lasting actions and targeted solution to precise skin disorders. Etat Pur also have the largest actives library and these are grouped into 8 families to cover major face and body skin concerns. These 8 families are; Ageing Concerns, Extreme Dryness, Hypersensitivity and Redness, Imperfections and Blemishes, Complexion Concerns, Dark Spots and Hyper-Pigmentation, Sun-Related Concerns and Slimness and Firmness Body. So as you can see, there's a solution for everyone. These Pure Actives come in a dropper bottle and are applied first directly onto the skin.
The two Pure Active's that I've tried out so far are the Ellagic Acid [70 mg]* (£12.40) and the Green tea [440 mg]* (£9.40). The Ellagic Acid is aimed at those with fragile and dull smoker's skin. I don't smoke but I do definitely have dull skin. The Green Tea Pure Active is aimed at those with early wrinkles caused by environmental factors such as pollution, excess sun exposure etc. I'm only 19 so I don't really have early wrinkles but I do suffer from hyper-pigmentation which is a sign of early ageing. If you click on a Pure Active, for example click here, you can see the amount of instructions that come with them and the amount of information. This is the same for every single Pure Active and it gives a great insight as to how these are going to help out your skin.
I think these Pure Active's are a great idea. They're not expensive at all and as you only need a tiny amount, they are guaranteed to last you quite a long time. I think it's wonderful to add something extra to your skin care routine that is aimed at your skin problem and that isn't in diluted form so that you can see a difference almost instantly. You can view the entire range of Pure Active's here.
I'm also hoping to try out these in the near future; Salicylic Acid 70 [70 mg], Propolis [35 mg], Citric Acid - AHA [3000 mg] and Glabridin [2.5 mg].
What do you think of this idea? Have you tried any of the Pure Active's before?
xxx
*PR Sample